Nowadays sales processes are collecting instruments and tactics that were traditionally used by journalists and media-managers. It means that b2b sales representatives are moving from just good communicators to a digital trusted advisors. In this article you will find more about sales tools at the intersection of b2b business development and traditional media.

Pandemic 2020 has showed that customer communications in b2b could not be so classical anymore. Face-to-face meeting, huge conferences, long business trips and all other physical events are considered to be insufficient for closing new deals. Some businesses could say that landing pages, online-webinars and other marketing…

Julia Pontus

Digital Selling Expert in IT-industry | Content Creator | Former Journalist

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